NORQAIN X Jean-Claude Biver

Yes, you read the title right

Date Published
Jun 09, 2022
Brandon Kok
What's New
SponsoredAcme Inc.

Founded in 2018, NORQAIN is a fully independent, family-owned Swiss watch company located in Nidau (Bienne) in the heart of the Swiss watch industry. The brand has three collections driven by the excitement of exploring the road less travelled – Adventure, Freedom, and Independence.  In 2020, the brand introduced two manufacture calibres produced in collaboration with movement manufacturer, Kenissi. NORQAIN is also a proud partner of the National Hockey League Players’ Association (NHLPA) and the Official Timekeeper of the Spengler Cup Davos. Today, NORQAIN has announced that the esteemed watch industry expert, Jean-Claude Biver, has joined the independent brand as an advisor to the board.

The news today comes as NORQAIN’s popularity among the watch community continues to rise and will no doubt climb to greater heights with the introduction of Jean-Claude Biver as an advisor. The watch guru brings a wealth of experience and has a track record of revolutionary success in all the brands he has worked with. NORQAIN’s mission of supporting the movement of putting Swiss-made watches on the wrists of the young and the young-at-heart is something that the legendary Biver wholeheartedly supports. “Giving back to the younger generation now at the forefront of the industry is always something I’ve wanted to do,” says the 72-year-old.  

NORQAIN CEO Ben Kuffer says that “it is an honour to have the opportunity to work together with one of the greats. I am extremely excited to work with Jean-Claude and to have him challenge the team to reach the highest summits and further develop the brand through innovation.” Clearly, both parties are eager to start their exciting partnership to take the independent brand to greater heights. Jean-Claude has also already had several workshops with the NORQAIN team to develop innovative marketing and distribution concepts. In his advisor role, JC Biver will be supporting the brand through the process of receiving CO-2 neutral certification and creating a revolutionary, eco-friendly, robust, and ultra-light product line that will be introduced in autumn this year.

The meteoric rise of NORQAIN since its founding did not elude Jean-Claude Biver too, as he acknowledges that he has been keeping a close eye on the brand and have been “consistently impressed with the team’s achievements around the world in such a short amount of time.” He further adds that “the brand’s values align with my own and I am looking forward to climbing new peaks with them and developing innovative products using new sustainable materials.”

Despite the challenges posed by COVID-19 over the past years, NORQAIN’s global sales increased by over 50% in 2021. This results from a distinguished and stylish product range that embodies its personality as an adventurous watchmaker that creates timepieces for equally adventurous customers. JC Biver’s involvement with the family-owned brand will help it maximise untapped potential, and his interest in the brand is a sign that it is moving in the right direction. 

NORQAIN Chairman Marc Küffer is “extremely pleased to welcome Jean-Claude as Advisor to our board. His experience, his vision, and contacts in the industry will be a great asset for the future development of our company.” Working with JC Biber is a natural progression of this strategy, and fans of the brand can expect to see the legendary disruptor’s spirit infuse the brand’s engagements and product design. 

As the exclusive retailer for NORQAIN in Singapore, Gnomon Watches is hugely excited about the announcement of Jean-Claude Biver joining the brand as an advisor. The brand has been a terrific partner, and we cannot wait to see what other new heights the brand will climb in the years to come, with a legend of the watch industry on board. If Jean-Claude Biver’s past successes are anything to go by, this news could herald a new era for NORQAIN. With exciting new releases in the works for the brand, Autumn 2022 cannot come soon enough.

Gnomon Watches first opened her doors for business online in early 2002, founded by bona fide horology suitors who share a profound passion for watchmaking and fine craftsmanship.

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